How to brief a
business website project.

1. Describe the customer and the next action.

Write down who the website is for, what they need to understand and what you want them to do. A property website may guide a guest towards availability. A manufacturer may need a quotation request with relevant product details. A music school may need a trial enquiry for the right course and branch.

Pick one primary goal, then identify the information needed before that action. This gives design and content decisions a shared purpose.

2. Separate pages from functionality.

A five-page website describes the number of pages, but not every feature. List the pages first—for example Home, Services, Work, About and Contact—then list the actions visitors or your team need to perform.

Forms, booking links, payments, accounts, searchable records and editable content have different implementation needs. Identify which features are essential for launch and which can follow later. An existing booking service linked from a website is a different scope from building a booking platform.

Our starting project scopes show the difference between a business website, a campaign landing page and a workflow improvement.

3. Identify the content and systems you already have.

Prepare your logo, approved service details, product information, project examples and imagery you have permission to use. Assign someone to verify business facts and approve the final copy. Tell us which material needs writing, design, photography or translation.

List the domain, hosting, current website and business tools involved. For a redesign, keep a list of existing page URLs and useful content so launch planning can account for them. Share account access through an agreed secure method after the scope is defined; a public enquiry form is for project requirements.

4. Agree how the project will be reviewed and handed over.

Name a review owner, state your preferred launch window and explain any fixed campaign or business deadlines. If the team spans countries, include time zones and workable meeting windows. The delivery schedule should account for content readiness, feedback and integrations.

Ask the proposal to identify deliverables, review rounds, third-party costs, launch checks, ownership, documentation and support. For enquiries, agree who receives each message and how your team records the next action. A working form is the beginning of the customer conversation.

Review the design and development process and our international collaboration approach before choosing a starting scope.

See how different businesses shape the build.

Explore Rice Lake Wellness Villa for property discovery, Dwarka School of Music for course and trial enquiries, and AR Precast for product information and quotation routes.